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WHO WE ARE
KEEP OUR FISHING TRADITIONS ALIVE
OUR BRAND STORY
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Built by fishermen around the world. Made for the legend in you.
“A simple idea became a movement — to create fishing gear that performs as hard as the people who wear it.”
Sea Legend was born from a passion for fishing and a belief that great gear should never stand between you and the experience. Designed by fishermen, for fishermen, our apparel combines distinctive design with high-performance materials built for life on the water.
From chasing trophy fish offshore in the open ocean, casting inshore along the coast, spending a quiet morning on the river, or enjoying a day on the lake — Sea Legend is made to move with you.
Our men's and women's collections are crafted using advanced performance fabrics, including Hydro-Tech Fiber, Milk Fiber, and Four-Way Stretch technology, delivering comfort, flexibility, breathability, and durability when you need it most.
But Sea Legend is about more than apparel. It is about the early mornings, the endless horizon, the fight on the line, the stories shared at the dock, and the feeling that keeps us coming back to the water.
Sea Legend is a symbol for those who understand the beauty of fishing — and the life that comes with it.​
Wear the gear • Chase the water • Live the legend
Fishing Apparel • Performance Gear • Built for the Water
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THE TECHNOLOGY
HYDRO-TECH FIBER
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When it comes to performance, blood stain is one of the biggest challenges in a fisherman's life. To combat this, our hydro-tech fiber uniquely engineered from 100% recycled PET is intergraded into our designs. The fibers are stretched and spun with selected natural fibers to form a strong yarn that naturally beads up any liquid, repels blood, oils, fruit juices, coffee, the list goes on. Scientifically tested and certified, the resulting fibers can withstand high UV exposure from the sun and still retains its fiber strength without the aid of chemicals. This naturally increases UV protection, durability, breathability, and moisture wicking ability. It's the perfect solution to combat blood stain for any fisherman seeking elite fishing gear with the highest performance and quality.
MILK FIBER
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As fishermen, comfort in the heat is one of the biggest challenges we face. To combat this, the finest Milk Fiber produced from week-old soured milk is transform it into a silky-smooth high-end fiber used in luxurious fashion. Unlike cotton, wool and silk, it has a much higher strength. Therefore, it is mildew resistant, antimicrobial, abrasion resistant, and not prone to aging and can remain as bright a new after many uses. The fiber is intergraded into our designs using a proprietary technique. The resulting fiber has natural thermal regulating properties similar to a layer of human skin. Because milk proteins contain amino acid, it is extremely soft with an elegant luster and skin friendly. It is breathable and has great moisture conduction. These characteristics has a protective effect on the skin by cooling and moisturizing the skin and keeping it smooth in extreme heat.
FOUR WAY STRETCH FIBER
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Designed to open and move with the body for maximum performance. Our four-way stretch fiber forms to the body perfectly for comfort and durability. It blocks out 99.99% of UVA and UVB without using any chemical compounds. It is engineered from 100% re-cycled plastics and spun using a proprietary technique. It is highly resistant to heat with a UPF50+ certified rating. This allows our fabric to breathe and absorb moisture to keep your body much cooler in the brutal sun.
100 % SUBLIMATION
At Sea Legend, we use the highest quality ink and technique for all our design. Sublimation printing offers the highest quality printing in the market using heat and pressure to fuse ink onto the fabric. The process converts ink from a solid to a gas state without it becoming liquid using heat and pressure. An important thing to note about dye sublimation is that the ink isn’t just applied on top of the material. Instead, it’s absorbed right into the material, becoming an integral part of it. This is the reason we chose sublimation print. It doesn't fade or wash off, lasting much longer than a screen print or a DTG print.
OUR CORE VALUES
DEDICATION
A fisherman's brand is who we are. Gear designed by fishermen for fishermen. We are dedicated to design top of the line premium gear that is specific to your lifestyle.
AFFORDABLE
Our mission is to manufacture high quality fishing gear at an affordable price for our customers by using the latest technologies, best materials and unique designs. We are committed to do this for those who enjoy our lifestyle.
ECO-FRIENDLY
All gear we manufacture are made from 100% recyclable PET and natural materials. One less plastic bottle floating in the ocean.
INNOVATION
We evolve with technology for our designs. We continue to research more natural materials to intergrade into our designs and use less aggressive processes. Reducing our carbon footprint is important to us.
LIFESTYLE
We are deeply rooted in fishing customs and traditions. It's our core value. Be part of a brand that truly value who you are.
CONSERVATION
Conservation is second nature to us. We believe in managing and preserving our resources and support it 100%. We are committed to teach others about conservation and our natural resources.